FACULTY OF COMMUNICATION

Department of New Media and Communication

GEEC 201 | Course Introduction and Application Information

Course Name
Introduction to Business
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEEC 201
Fall/Spring
3
0
3
4

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course Discussion
Group Work
Lecture / Presentation
Course Coordinator
Course Lecturer(s)
Assistant(s)
Course Objectives The course examines the roles businesses play in the community, and their aims by focusing on the free market system and competition. It provides knowledge about what should a company do to provide its services or manufacture its products for the customers. The course aims to inform the students about fundamental issues of business like, managerial functions, marketing, finance, accounting and international business.
Learning Outcomes The students who succeeded in this course;
  • Identify the basic functions of an enterprise like management, marketing, finance, manufacturing, accounting.
  • Explain the fundamental ethical isssues and corporate responsibility dimensions of a business
  • Explain the alternative organizational structures, team work and communication styles which can improve the competitive power of a business.
  • Learn the principals of international business and the importance of innovation abd creativity in interational competition.
  • Conceptualize the importance of organizational growth
  • Follow the rule that all academic work necessitates academic honesty
Course Description This course has been designed to teach the students the types of business, basic functions of business and all the issues related to running a business.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Welcome Session, Classroom Rules, Lecturer’s Expectations, Students’ Expectations, The Importance of Businesses Readings provided by the instructor
2 Business Readings provided by the instructor
3 Forming a Business Readings provided by the instructor
4 Global and International Business & Trade Readings provided by the instructor
5 Management Readings provided by the instructor
6 Human Resources Management Readings provided by the instructor
7 Human Resources Management Readings provided by the instructor
8 Accounting and Finance Readings provided by the instructor
9 Production and Operations Management Readings provided by the instructor
10 Midterm
11 Marketing Readings provided by the instructor
12 Economics and Business Readings provided by the instructor
13 Social Responsibility, Ethics and Business Law Readings provided by the instructor
14 New Concerns in Business Readings provided by the instructor
15 Review of Semester
16 Final Exam

 

Course Notes/Textbooks

Readings provided by the instructor

Suggested Readings/Materials

Readings provided by the instructor

https://www.nytimes.com/section/business

https://www.ft.com/

https://www.bloomberg.com/businessweek 

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
Presentation / Jury
1
40
Project
Seminar / Workshop
Oral Exams
1
20
Midterm
Final Exam
1
40
Total

Weighting of Semester Activities on the Final Grade
2
60
Weighting of End-of-Semester Activities on the Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
14
2
28
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
0
Presentation / Jury
1
15
15
Project
0
Seminar / Workshop
0
Oral Exam
1
8
8
Midterms
0
Final Exam
1
20
20
    Total
119

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of the discipline of new media and communication.

2

To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of new media and communication.

3

To have the fundamental knowledge and ability to use the technical equipment and software programs required by the new media production processes.

4

To be able to gather, scrutinize and scientifically investigate data in the processes of production and distribution.

5

To be able to use the acquired theoretical knowledge in practice.

6

To be able to take responsibility both individually and as a member of a group to develop solutions to problems encountered in the field of new media and communication.

7

To be informed about national, regional, and global issues and problems; to be able to generate problem-solving methods depending on the quality of evidence and research, and to acquire the ability to report the conclusions of those methods to the public.

8

To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of new media and communication studies.

9

To be able to develop and use knowledge and skills towards personal and social goals in a lifelong process.

10

To be able to apply social, scientific and professional ethical values in the field of new media and communication.

11

To be able to collect datain the areas of new media and communication and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

12

To be able to speak a second foreign language at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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