MMC 401 | Course Introduction and Application Information

Course Name
Popular Culture
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
MMC 401
Fall/Spring
3
0
3
6

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s) -
Course Objectives To engage students in critically thinking about popular culture and its roles in society.
Learning Outcomes The students who succeeded in this course;
  • critically read popular cultural texts.
  • understand popular culture as an historical phenomenon.
  • comment on popular culture’s relationships to other types of culture and power.
  • discuss and critique popular culture in general and texts specifically.
  • discuss and critique a variety of approaches to the analysis of popular culture.
Course Content This course intends to analyze and discuss popular culture and its role in the world. We will scrutinize its major theories and contemporary discussions around it, and relate them with various recent works. We will also elaborate popular culture of Turkey and situate it within wider theoretical debates. The course consists of lectures, screenings and discussions revolving around critical analysis of and engagement with contemporary examples of film, television, adverts and new media. Participation (20%) – You should come to class prepared to ask questions and ready to make lively, insightful, substantive and respectful contributions to our discussion of the course materials. Mid-term exam (30%) Project Presentation (%10): Choose a case study and theory for your final project based on our lectures, readings and screenings. Present an advertisement, film or television clip—any brief text—to be read for its relation to popular culture. In your presentation, you must 1. identify the context in which this work appeared, 2. describe its particular relation to popular culture, 3. use citations from the assigned readings or others to support your argument. Final paper: (40%) It will be a deeper analysis of a selected period or theme with reference to the readings and in-class discussions. The details of the final paper will be discussed in class.

 



Course Category

Core Courses
Major Area Courses
X
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Course Introduction: Why should we study popular culture?
2 What is popular culture? Why is the distinction between “popular” and “high” culture problematic? J. Storey, Cultural Theory and Popular Culture, London and New York: Routledge, 2018. Chapter 1, P. 1-17. Stuart Hall, “Notes on Deconstructing the “Popular”” in R. Guiz and O. Z. Cruz, Popular Culture: A Reader, London, California, New Delhi: Sage Publications. P. 64-71.
3 Culture and the “Masses” R. Williams, “Culture and Masses”, in R. Guiz and O. Z. Cruz, Popular Culture: A Reader, London, California, New Delhi: Sage Publications. P. 25-32. D. Macdonald, in R. Guiz and O. Z. Cruz, Popular Culture: A Reader, London, California, New Delhi: Sage Publications. “A Theory of Mass Culture, P. 39-46.
4 Culturalism: Hoggart, Williams, Thompson, Hall and Whannel. Case study: The use of opera and classical music in advertisements J. Storey, Cultural Theory and Popular Culture, London and New York: Routledge, 2018. Chapter 3, P. 38-60.
5 Marxisms: Frankfurt School, Althusser, Gramsci, post-Marxism and cultural studies Screening: Popular music videos J. Storey, Cultural Theory and Popular Culture, London and New York: Routledge, 2018. Chapter 4, P.61-94.
6 Structuralism and Post-Structuralism Screening: Dances with Wolves (1990) J. Storey, Cultural Theory and Popular Culture, London and New York: Routledge, 2018. Chapter 6, P. 116-139.
7 Mid term exam
8 Gender and Sexuality Case study: Bitch Magazine: A Feminist Response to Popular Culture J. Storey, Cultural Theory and Popular Culture, London and New York: Routledge, 2018. Chapter 8, P. 152-186.
9 Postmodernizm: Postmodern theories of popular culture; Art and popular culture Case study: Examples from the works of Banksy J. Storey, Cultural Theory and Popular Culture, London and New York: Routledge, 2018. Chapter 10, 204-236. W. Ellsworth-Jones, Banksy: The Man Behind the Wall, Aurum Press Ltd, 2012.
10 Social Media and Social Change Screening: Documentary “Fault Lines - History of an occupation”, Al Jazeera, 2012. J. S. Juris, "Reflections on #Occupy Everywhere: Social media, public space, and emerging logics of aggregation", American Ethnologist, Volume 39 Number 2 May 2012. J. Burgess and J. Green, YouTube: Online Video and Participatory Culture, Cambridge: Polity, 2009. Chapter 3: “YouTube’s Popular Culture”
11 Popular Culture in Turkey 1: Arabesk, music and beyond. Screening: Crossing the Bridge: The Sound of Istanbul, Director: Fatih Akın Meral Özbek: “Arabesk Culture: A Case of Modernization and Popular Identity” in Rethinking Modernity and National Identity in Turkey, edited by Sibel Bozdoğan and Reşat Kasaba, 1997.
12 Popular Culture in Turkey 2: Islamic views Screening: Huzur Sokağı, ATV, 2012-2015. A. Saktanber, "We pray like you have fun": New Islamic Youth in Turkey between Intellectualism and Popular Culture", In, Fragments of Culture, D. Kandiyoti and A. Saktanber (eds). London,New York: I.B. Tauris, 2002. P. 254-276. M. Stokes, “New Islamist popular culture in Turkey”, In Music, Culture and Identity in the Muslim World: Performance, Politics and Piety, ed. K. Salhi. London: Routledge, 2013. Chapter 1.
13 Presentations for the final project
14 Conclusion & final paper
15 Review of the term
16 Review of the term

 

Course Textbooks
References

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
1
20
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
Presentation / Jury
1
10
Project
1
40
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
30
Final / Oral Exam
Total

Contribution of Semester Work to Final Grade
3
60
Contribution of Final Work to Final Grade
1
40
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
3
48
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
16
2
Field Work
Quizzes / Studio Critiques
Homework / Assignments
Presentation / Jury
1
20
Project
1
40
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
30
Final / Oral Exam
    Total
170

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5
1 To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of media and communication discipline. X
2 To have the fundamental knowledge and ability to use the technical equipment and software programs required by the mediaproduction process.
3 To be able to use the acquired theoretical knowledge in practice. X
4 To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of media and communication. X
5 To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of media and communication studies. X
6 To be informed about national, regional, and global issues and problems; to be able to generate problemsolving methods depending on the quality of evidence and research, and to acquire the ability to report those methods to the public. X
7 To be able to gather, scrutinize and use with scientific methods the necessary data to for the processes of production and distribution.
8 To be able to use and develop the acquired knowledge and skills in a lifelong process towards personal and social goals. X
9 To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale,” Level B1) X
10 To be able to use a second foreign language at the intermediate level.
11 To be able to use computer software required by the discipline and to possess advancedlevel computing and IT skills. (“European Computer Driving Licence”, Advanced Level) X

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest