FACULTY OF COMMUNICATION

Department of New Media and Communication

GEIN 310 | Course Introduction and Application Information

Course Name
Innovation in Technology
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEIN 310
Fall/Spring
3
0
3
5

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course -
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives At the end of the course students will have knowledge about; concepts about innovation and technology, innovation process, product development, the steps to transfer different technologies to commercial area.
Learning Outcomes The students who succeeded in this course;
  • The students who succeeded in this course; define the fundamentals of innovation and technology explain the types and patterns of innovation analyze commercial potential for the innovation or new technology analyze the business opportunity and market potential analyze financial statements of innovation and the business present the transformation of innovation to commercialisation
Course Description Provide information on innovation and technology, innovation process, analyzing successful innovations, types of innovation, product development, translation of innovation and effective presentation

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to innovation and technology
2 Innovation Process, developing creative ideas, creative problem techniques Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England Part II Jan Fagerberg, David C. Mowery, and Richard R. Nelson, 2005, The Oxford Handbook of Innovation, Oxford University Press Chapter 4
3 The Evolution of Technology, Markets, and Industry Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc,West Sussex,England Chapter 1
4 The Development and Introduction of New Products Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England Part II
5 Market research (primary, secondary) and potential customer research Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England Part II Mullins, John, 2008, “The New Business Road Test”, Pearson Education Ltd. , Harlow Part 1
6 The Management and Organization of Innovation Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England Part III Jan Fagerberg, David C. Mowery, and Richard R. Nelson, 2005, The Oxford Handbook of Innovation, Oxford University Press Chapter 5
7 Innovation and entrepreneurship, Business model concept, analyzing and application of different business models Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England Part IV Alex Osterwalder, 2010, “Business Model Generations”, John Wiley and Sons Inc., New Jersey Chapter 1
8 Business models, elevator pitch, action planning Alex Osterwalder, 2010, “Business Model Generations”, John Wiley and Sons Inc., New Jersey Chapter 1
9 Innovation and Intellectual Property Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England Chapter 10 Jan Fagerberg, David C. Mowery, and Richard R. Nelson, 2005, The Oxford Handbook of Innovation, Oxford University Press Chapter 10
10 Finance and Innovation Shane, Scott,‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc,West Sussex,England PartV Jan Fagerberg, David C. Mowery, and Richard R. Nelson, 2005, The Oxford Handbook of Innovation, Oxford University Press Chapter 9
11 Individual Collaborations, Strategic Alliances, Competition and Innovation Mullins, John, 2008, “The New Business Road Test”, Pearson Education Ltd. , Harlow Part 1 Shane, Scott,‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc,West Sussex,England Part IV
12 Effective presentation techniques
13 Presentations
14 Presentations
15 Review
16 Review

 

Course Notes/Textbooks
Suggested Readings/Materials

Kawasaki, Guy, 2004, “ The Art of  the Start “, Penguin Group, USA

Richards, Doug, 2013,  “How to Start A Creative Business”, David&Charles

Alex Osterwalder, 2010,  “Business Model Generations”, John Wiley and Sons Inc., New Jersey

Mullins, John, 2008, “The New Business Road Test”, Pearson Education Ltd. , Harlow

Shane, Scott. ‘Handbook of Technology and Innovation Management’, 2008, John Wiley and Sons Inc, West Sussex,England

Jan Fagerberg, David C. Mowery, and Richard R. Nelson, 2005, The Oxford Handbook of Innovation, Oxford University Press

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
20
Presentation / Jury
1
30
Project
1
30
Seminar / Workshop
1
20
Oral Exams
Midterm
Final Exam
Total

Weighting of Semester Activities on the Final Grade
4
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
1
20
20
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
1
22
22
Presentation / Jury
1
30
30
Project
1
30
30
Seminar / Workshop
0
Oral Exam
0
Midterms
0
Final Exam
0
    Total
150

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of the discipline of new media and communication.

2

To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of new media and communication.

3

To have the fundamental knowledge and ability to use the technical equipment and software programs required by the new media production processes.

4

To be able to gather, scrutinize and scientifically investigate data in the processes of production and distribution.

5

To be able to use the acquired theoretical knowledge in practice.

6

To be able to take responsibility both individually and as a member of a group to develop solutions to problems encountered in the field of new media and communication.

7

To be informed about national, regional, and global issues and problems; to be able to generate problem-solving methods depending on the quality of evidence and research, and to acquire the ability to report the conclusions of those methods to the public.

8

To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of new media and communication studies.

9

To be able to develop and use knowledge and skills towards personal and social goals in a lifelong process.

10

To be able to apply social, scientific and professional ethical values in the field of new media and communication.

11

To be able to collect datain the areas of new media and communication and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

12

To be able to speak a second foreign language at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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