FACULTY OF COMMUNICATION
Department of New Media and Communication
NMC 105 | Course Introduction and Application Information
| Course Name |
Visual Culture
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
NMC 105
|
Fall
|
3
|
0
|
3
|
4
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | DiscussionCritical feedbackSimulationLecture / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course is an introduction to how visual communication works, with a focus on the viewing and interpretation of visual information and images from a variety of sources as well as the expression of meaning through visual means. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | In the scope of this course analysis and interpretation of imagesand visual communication materials will be thought to students in order for them to be able to evaluate the aesthetic merit of visuals, articulate the social impact of visuals that would provide with basis of their future production work or images that effectively communicate the intended messages to the audience. |
|
|
Core Courses |
X
|
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction | |
| 2 | Understanding Visual Culture, Local and Global Perspectives | "An Introduction to Visual Culture" by Nicholas Mirzoeff "Visual Culture, 3rd Edition" (Wiley) "An Introduction to Visual Communication: From Cave Art to Second Life" by Susan B. Barnes "Practices of Looking: An Introduction to Visual Culture" by Marita Sturken and Lisa Cartwright. |
| 3 | History of Visuality, Evolution of Visual Media | "Visual Culture Studies" by Marquard Smith "Global Visual Cultures: An Anthology" (Wiley) "Practices of looking: an introduction to visual culture" (Stanford Libraries) "Visual Culture: The Study of the Visual after the Cultural Turn" by Margaret Dikovitskaya. |
| 4 | Traditional vs. New Media, Methodological Tools, and Analysis | "Visuality" by Antje Schlottmann (Wiley Online Library) "Visual Media: History and Perspectives" (IEEE) "The Evolution of Visual Communication" (ITM Education) "New Media, Old Media: A History and Theory Reader" by Wendy Hui Kyong Chun and Thomas Keenan. "Visuality" by Antje Schlottmann (Wiley Online Library) "Visual Media: History and Perspectives" (IEEE) "The Evolution of Visual Communication" (ITM Education) "New Media, Old Media: A History and Theory Reader" by Wendy Hui Kyong Chun and Thomas Keenan. |
| 5 | The Social and Political Role of Images, Power Dynamics in Visual Culture | "Traditional Media vs. New Media" (WebFX) "New Media, Old Media" (Pew Research Center) "Visual Politics: An Introduction" by Roland Bleiker |
| 6 | Relationship of Images to Memory, Museums, and Collections | "Object Matters: Considering Materiality, Meaning, and Memory" (Penn Museum) "Material Culture, Museums, and Memory" (Taylor & Francis Online) "Rendez-vous with Art" by Philippe de Montebello, Martin Gayford |
| 7 | Exploring Taboo and Controversial Images | "Obscene in the Extreme: The Burning and Banning of John Steinbeck's The Grapes of Wrath" by Rick Wartzman. |
| 8 | Global Visual Culture, and Local Interactions | "World pictures: Globalization and visual culture" W. J. T. Mitchell |
| 9 | Visual Culture’s Interplay with Science, Art, and Economics | "The Interplay of Art and Science" by By Bettyann Holtzmann Kevles |
| 10 | Digital Media, Virality, and Online Visual Culture | "Digital Visual Culture Theory and Practice" by Anna Bentkowska-Kafel, Trish Cashen, Hazel Gardiner |
| 11 | Advertising, Comic Books, Video Games, and Entertainment Media | "Superheroes!: Capes and Crusaders in Comics and Films" by Roz Kaveney. |
| 12 | Visualization in Science and Technological Developments | "Visualization: Theory and Practice in Science Education" by John K. Gilbert, Miriam Reiner, and Mary Nakhleh. "Visualization: Theory and Practice in Science Education" by John K. Gilbert, Miriam Reiner, and Mary Nakhleh. |
| 13 | Visual Strategies in Economic Narratives and Marketing | "Visualization: Theory and Practice in Science Education" by John K. Gilbert, Miriam Reiner, and Mary Nakhleh. "Visualization: Theory and Practice in Science Education" by John K. Gilbert, Miriam Reiner, and Mary Nakhleh. |
| 14 | Review of the semester | |
| 15 | Review of the semester | |
| 16 | Final Exam |
| Course Notes/Textbooks | Nicholas Mirzoeff, An Introduction to Visual Culture Marita Sturken, Lisa Cartwright, Practices of Looking An Introduction to Visual Culture Philip B. Meggs, A History of Graphic Design. Kevin Robins, Image Nicholas Mirzoeff, The Visual Culture Reader John Fiske, Introduction to Communication Studies Daniel Chandler, Semiotics The Basics Gillian Rose, Visual Methodologies |
| Suggested Readings/Materials |
Rudolf Arnheim, Visual Thinking. Marshall Mc Luhan, Gutenberg Galaxy The Making of Typographic Man Paul J. Sylvia, Looking Past Pleasure : Anger, Confusion, Disgust, Pride, Surprise, And Other Unusual Aesthetic Emotions Thomas A. Sebeok, Signs: An Introduction to Semiotics |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project |
1
|
30
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
30
|
| Final Exam |
1
|
30
|
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
1
|
14
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
0
|
||
| Presentation / Jury |
0
|
||
| Project |
1
|
18
|
18
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
20
|
20
|
| Final Exam |
1
|
20
|
20
|
| Total |
120
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of the discipline of new media and communication. |
X | ||||
| 2 | To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of new media and communication. |
|||||
| 3 | To have the fundamental knowledge and ability to use the technical equipment and software programs required by the new media production processes. |
|||||
| 4 | To be able to gather, scrutinize and scientifically investigate data in the processes of production and distribution. |
|||||
| 5 | To be able to use the acquired theoretical knowledge in practice. |
|||||
| 6 | To be able to take responsibility both individually and as a member of a group to develop solutions to problems encountered in the field of new media and communication. |
|||||
| 7 | To be informed about national, regional, and global issues and problems; to be able to generate problem-solving methods depending on the quality of evidence and research, and to acquire the ability to report the conclusions of those methods to the public. |
|||||
| 8 | To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of new media and communication studies. |
X | ||||
| 9 | To be able to develop and use knowledge and skills towards personal and social goals in a lifelong process. |
|||||
| 10 | To be able to apply social, scientific and professional ethical values in the field of new media and communication. |
|||||
| 11 | To be able to collect datain the areas of new media and communication and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
|||||
| 12 | To be able to speak a second foreign language at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
NEWS |ALL NEWS
‘Media’ Summit at Izmir University of Economics
International Press Institute (IPI) organized a symposium on ‘Economy and Financial Sustainability of Media’ hosted by Izmir University of Economics (IUE).
Received a special invitation from the USA for the Italian director's documentary
Dr. Alper Gedik, Lecturer at Department of New Media and Communication, Izmir University of Economics (IUE), went to the USA to introduce
Laura Aymerich-Franch visited our department
Laura Aymerich-Franch who is currently a senior research fellow at Pompeu Fabra University (Barcelona) was a visiting scholar in the Department of
Women and the Media in the Middle East
Assoc. Prof. Dr. Nahed Eltantawy, who will be visiting the Media and Communication Department as a part of the Fulbright Specialist Program,
A Partnership Agreement between the Department of Media and Communication and Izmir Journalists Association
“Local Media in Izmir”, a panel organized by the Department of Media and Communication, Izmir University of Economics, was held on Thursday
YAYINCILIKTA TELİF HAKLARI İEÜ’DE TARTIŞILDI
İzmir Ekonomi Üniversitesi, “Radyo Televizyon Yayıncılığı ve Telif” konferans ve sergisine ev sahipliği yaptı. İEU İletişim Fakültesi Dekanı Prof. Dr. Ebru Uzunoğlu’nun
