FACULTY OF COMMUNICATION
Department of New Media and Communication
NMC 303 | Course Introduction and Application Information
| Course Name |
Media Industries
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
NMC 303
|
Fall
|
3
|
0
|
3
|
5
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Required
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | face to face | |||||
| Teaching Methods and Techniques of the Course | DiscussionCase StudyLecture / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to help students explore the ideas, structures and models of media as a business and economic activity |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | Today’s media business requires professionals to have a realistic grasp of the media as an economic activity, the business models and the new media ecosystem. This course will explore the transition from legacy media to new media structures defined by technology conglomerates. Students will learn about the global media ecosystem, how companies position themselves in the new market conditions and the shifts in ownership structures and new business models. |
|
|
Core Courses | |
| Major Area Courses |
X
|
|
| Supportive Courses | ||
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction and requirements | |
| 2 | The global media scene | |
| 3 | Legacy media overview Technology overview | |
| 4 | Internet and the digital disruption in media | World Economic Forum Digital Transformation Initiative (2016) “Four Digital Trends Reshaping the Media Industry”, World Economic Forum, http://reports.weforum.org/digital- transformation/digital-trends-in-the- media-industry/ |
| 5 | Technology companies and attention economy | Joe Marchese (2019) “The Attention Economy Crisis: The Future of Content, Commerce and Culture”, Redef, https://redef.com/original/the-attention- economy-crisis-the-future-of-content- commerce-and-culture Joe Marchese (2020) “A Reading List for the Attention Economy”, Redef, https://redef.com/set/media-set- 1558471141068 Mike Mallazzo (2019) “What Venture Capital Got Wrong About Media”, Medium, https://medium.com/s/story/what- venture-capital-got-wrong-about-media- 16df57f46b26 |
| 6 | Media as an ecosystem | Pepe Cerezo (2018) The New Digital Media Ecosystem, Evoca, http://evocaimagen.com/dosieres/dosier -evoca-02-en.pdf Tal Shachar and Matthew Ball (2016) “Age of Abundance: How the Content Explosion will Invert the Media Industry”, Redef, https://redef.com/original/age-of- abundance-how-the-content-explosion- will-invert-the-media-industry |
| 7 | Components of the current media system “Content is the king” | Deloitte, “Digital Media Trends Survey”, 14th edition, Deloitte Surveys, 1.https://www2.deloitte.com/us/en/insigh ts/industry/technology/digital-media- trends-consumption-habits-survey.html 2.https://www2.deloitte.com/content/da m/insights/us/articles/6456_digital- media-trends-covid/DI_Digital-media- trends-14th-edition.pdf PWC (2020) “Video Streaming Shakeup”, PWC, https://www.pwc.com/us/en/services/con sulting/library/consumer-intelligence- series/consumer-video-streaming- behavior.html, https://www.pwc.com/us/en/services/con sulting/library/pdf/consumer-video- streaming-behavior.pdf |
| 8 | Streaming wars | Matthew Ball (2018) “Netflix Is a Product & Technology Company (Netflix Misunderstandings”, (Pt1 https://redef.com/original/netflix- misunderstandings-pt-1-netflixs-content- budget-is-bigger-than-it-seems and Pt. 2 https://redef.com/original/netflix- misunderstandings-pt-2-netflix-is-a- product-technology-company) Matthew Ball (2020) “The Flaws of "Subscription Fatigue", "SVOD Fatigue", and the "Streaming Wars", Matthew Ball VC, https://www.matthewball.vc/all/misnome rs |
| 9 | Legal / mergers and acquisitions | TBA |
| 10 | Media and marketing Content marketing | Rebecca Lieb (2017) “How to use native advertising effectively”, WARC, https://www.warc.com/content/article/be stprac/how-to-use-native-advertising- effectively/113216 “The Future of Advertising”, https://www2.deloitte.com/us/en/pages/c onsulting/solutions/future-of- advertising.html Ava Sirrah (2019) “Guide to Native Advertising”, Tow Center Reports, https://www.cjr.org/tow_center_reports/n ative-ads.php |
| 11 | Business models in media | Matthew Ball (2020) “Digital Theme Park Platforms: The Most Important Media Businesses of the Future”, Matthew Ball VC, https://www.matthewball.vc/all/digitalthe meparkplatforms Innovation Media Consulting (2020) “Emerging New Business Models for Media”, Innovation in News Media 2019- 2020 World Report, https://innovation.media/newswheel/em erging-new-business-models-for-news- media |
| 12 | Marketing strategy and strategic plan | TBA |
| 13 | Understanding measurement, analytics and insights | Brent Merritt (2017) “A Brief History of Media Measurement”, https://medium.com/@brentmerritt/a- brief-history-of-media-measurement- f1f28aa807ce Christopher Crawford (2020) “Social Media Analytics The Complete Guide”, Socialbakers, https://www.socialbakers.com/blog/socia l-media-analytics-the-complete-guide |
| 14 | Data science, content and marketing | Deloitte (2019) “Digital Transformation Through Data”, Deloitte Perspectives, https://www2.deloitte.com/us/en/pages/c onsulting/articles/digital-transformation- through-data-for-news.html |
| 15 | Review of the semester | |
| 16 | Final Exam |
| Course Notes/Textbooks | |
| Suggested Readings/Materials | Deloitte Telecom Media and Entertainment: |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
40
|
| Presentation / Jury |
1
|
20
|
| Project | ||
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam |
1
|
30
|
| Total |
| Weighting of Semester Activities on the Final Grade |
3
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
4
|
56
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
1
|
20
|
20
|
| Presentation / Jury |
1
|
5
|
5
|
| Project |
0
|
||
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
1
|
20
|
20
|
| Total |
149
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of the discipline of new media and communication. |
|||||
| 2 | To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of new media and communication. |
X | ||||
| 3 | To have the fundamental knowledge and ability to use the technical equipment and software programs required by the new media production processes. |
|||||
| 4 | To be able to gather, scrutinize and scientifically investigate data in the processes of production and distribution. |
|||||
| 5 | To be able to use the acquired theoretical knowledge in practice. |
X | ||||
| 6 | To be able to take responsibility both individually and as a member of a group to develop solutions to problems encountered in the field of new media and communication. |
|||||
| 7 | To be informed about national, regional, and global issues and problems; to be able to generate problem-solving methods depending on the quality of evidence and research, and to acquire the ability to report the conclusions of those methods to the public. |
X | ||||
| 8 | To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of new media and communication studies. |
|||||
| 9 | To be able to develop and use knowledge and skills towards personal and social goals in a lifelong process. |
|||||
| 10 | To be able to apply social, scientific and professional ethical values in the field of new media and communication. |
|||||
| 11 | To be able to collect datain the areas of new media and communication and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
|||||
| 12 | To be able to speak a second foreign language at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
NEWS |ALL NEWS
‘Media’ Summit at Izmir University of Economics
International Press Institute (IPI) organized a symposium on ‘Economy and Financial Sustainability of Media’ hosted by Izmir University of Economics (IUE).
Received a special invitation from the USA for the Italian director's documentary
Dr. Alper Gedik, Lecturer at Department of New Media and Communication, Izmir University of Economics (IUE), went to the USA to introduce
Laura Aymerich-Franch visited our department
Laura Aymerich-Franch who is currently a senior research fellow at Pompeu Fabra University (Barcelona) was a visiting scholar in the Department of
Women and the Media in the Middle East
Assoc. Prof. Dr. Nahed Eltantawy, who will be visiting the Media and Communication Department as a part of the Fulbright Specialist Program,
A Partnership Agreement between the Department of Media and Communication and Izmir Journalists Association
“Local Media in Izmir”, a panel organized by the Department of Media and Communication, Izmir University of Economics, was held on Thursday
YAYINCILIKTA TELİF HAKLARI İEÜ’DE TARTIŞILDI
İzmir Ekonomi Üniversitesi, “Radyo Televizyon Yayıncılığı ve Telif” konferans ve sergisine ev sahipliği yaptı. İEU İletişim Fakültesi Dekanı Prof. Dr. Ebru Uzunoğlu’nun
