FACULTY OF COMMUNICATION
Department of New Media and Communication
NMC 459 | Course Introduction and Application Information
| Course Name |
Social Media
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
NMC 459
|
Fall/Spring
|
3
|
0
|
3
|
4
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | Case StudyCritical feedbackGuest SpeakerLecture / PresentationReport Writing | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to introduce the students to the theories and approaches on social media with regards to contemporary debates. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course introduces the major theories and discussions of social media within new media and communication, as well as other fields of social sciences, in particular political science and sociology. The issues and concepts relating to social media, such as participatory democracy, social movements, alternative identities, virtual communities, new possibilities, inequalities, and surveillance society will be discussed. |
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses |
X
|
|
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Introduction to Social Media / Careers in the Industry | |
| 2 | Social Media Platforms, History and Features | The Changing World of Digital In 2023 https://wearesocial.com/uk/blog/2023/01/the-changing-world-of-digital-in-2023/ Digital 2023: Turkey https://datareportal.com/reports/digital-2023-turkey |
| 3 | Social Media Strategies and Planning | Social Media Marketing In 2024 https://www.forbes.com/advisor/business/social-media-marketing/ What To Track https://www.linkedin.com/feed/update/urn:li:activity:7066978619947950080/ |
| 4 | Content Creation and Management | Social Media Calendar https://blog.hubspot.com/marketing/social-media-calendar-tools |
| 5 | Social Media Analytics & Metrics / Reporting | Meta / Suite https://www.facebook.com/business/help/205614130852988?id=765488040896522 Youtube Studio https://vidiq.com/tr/blog/post/beginners-guide-youtube-studio/ |
| 6 | Identifying the Target Audience | Target Audience https://www.facebook.com/business/learn/lessons/identify-target-audience |
| 7 | Social Media Advertising | Meta Ads Course https://www.facebook.com/business/learn/courses/advertising |
| 8 | Engagement & Community Management | Social Media Community Management https://www.sprinklr.com/cxm/social-media-community-management/ |
| 9 | Crisis Management and Safety | Social Media Crisis Communication https://blog.hootsuite.com/social-media-crisis-communication |
| 10 | Influencer Marketing and Collaborations | |
| 11 | Social Media Trends and Forecasts | What is SocialFi? https://www.coindesk.com/learn/what-is-socialfi-a-beginners-guide/ |
| 12 | Use of Multimedia (Infographic, Animation etc.) & Use of AI | |
| 13 | Project Presentations & Evaluation | |
| 14 | Project Review | |
| 15 | Review of the Semester | |
| 16 | Final exam |
| Course Notes/Textbooks | |
| Suggested Readings/Materials |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
10
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
30
|
| Presentation / Jury |
1
|
10
|
| Project |
1
|
20
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm | ||
| Final Exam |
1
|
30
|
| Total |
| Weighting of Semester Activities on the Final Grade |
4
|
70
|
| Weighting of End-of-Semester Activities on the Final Grade |
1
|
30
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
12
|
2
|
24
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
2
|
5
|
10
|
| Presentation / Jury |
1
|
5
|
5
|
| Project |
1
|
25
|
25
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
0
|
||
| Final Exam |
1
|
8
|
8
|
| Total |
120
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
||||
|
1
|
2
|
3
|
4
|
5
|
||
| 1 | To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of the discipline of new media and communication. |
|||||
| 2 | To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of new media and communication. |
|||||
| 3 | To have the fundamental knowledge and ability to use the technical equipment and software programs required by the new media production processes. |
X | ||||
| 4 | To be able to gather, scrutinize and scientifically investigate data in the processes of production and distribution. |
X | ||||
| 5 | To be able to use the acquired theoretical knowledge in practice. |
X | ||||
| 6 | To be able to take responsibility both individually and as a member of a group to develop solutions to problems encountered in the field of new media and communication. |
|||||
| 7 | To be informed about national, regional, and global issues and problems; to be able to generate problem-solving methods depending on the quality of evidence and research, and to acquire the ability to report the conclusions of those methods to the public. |
|||||
| 8 | To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of new media and communication studies. |
|||||
| 9 | To be able to develop and use knowledge and skills towards personal and social goals in a lifelong process. |
|||||
| 10 | To be able to apply social, scientific and professional ethical values in the field of new media and communication. |
X | ||||
| 11 | To be able to collect datain the areas of new media and communication and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
|||||
| 12 | To be able to speak a second foreign language at a medium level of fluency efficiently. |
|||||
| 13 | To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
|||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
NEWS |ALL NEWS
‘Media’ Summit at Izmir University of Economics
International Press Institute (IPI) organized a symposium on ‘Economy and Financial Sustainability of Media’ hosted by Izmir University of Economics (IUE).
Received a special invitation from the USA for the Italian director's documentary
Dr. Alper Gedik, Lecturer at Department of New Media and Communication, Izmir University of Economics (IUE), went to the USA to introduce
Laura Aymerich-Franch visited our department
Laura Aymerich-Franch who is currently a senior research fellow at Pompeu Fabra University (Barcelona) was a visiting scholar in the Department of
Women and the Media in the Middle East
Assoc. Prof. Dr. Nahed Eltantawy, who will be visiting the Media and Communication Department as a part of the Fulbright Specialist Program,
A Partnership Agreement between the Department of Media and Communication and Izmir Journalists Association
“Local Media in Izmir”, a panel organized by the Department of Media and Communication, Izmir University of Economics, was held on Thursday
YAYINCILIKTA TELİF HAKLARI İEÜ’DE TARTIŞILDI
İzmir Ekonomi Üniversitesi, “Radyo Televizyon Yayıncılığı ve Telif” konferans ve sergisine ev sahipliği yaptı. İEU İletişim Fakültesi Dekanı Prof. Dr. Ebru Uzunoğlu’nun
