- University
- Academic
- Schools/Vocational Schools
- Vocational School of Justice
- Vocational School
- Vocational School
- Department of Banking and Insurance (Turkish)
- Department of Computer Programming (Turkish)
- Department of Foreign Trade (Turkish)
- Department of Graphic Design (Turkish)
- Department of Interior Design (Turkish)
- Department of Construction Technology (Turkish)
- Department of Occupational Health and Safety (Turkish)
- Department of Media and Communication (Turkish)
- Department of Architectural Restoration (Turkish)
- Department of Radio and Tv Programming (Turkish)
- Department of Civil Aviation Cabin Services (Turkish)
- Department of Civil Aviation Transportation Management (Turkish)
- Department of Tourism and Hotel Management (Turkish)
- Department of Applied English Translation
- Vocational School Of Health Services
- Vocational School Of Health Services
- Department of Child Development (Turkish)
- Department of Physiotherapy (Turkish)
- Department of Paramedic (Turkish)
- Department of Opticianry (Turkish)
- Department of Medical Documentation and Secreteriat (Turkish)
- Department of Medical Imaging Techniques (Turkish)
- Department of Medical Laboratory Techniques (Turkish)
- Department of Elderly Care (Turkish)
- School of Applied Management Sciences
- School of Foreign Languages
- Faculties
- Faculty of Arts and Sciences
- Faculty of Fine Arts and Design
- Faculty of Law
- Faculty of Communication
- Faculty of Business
- Faculty of Engineering
- Faculty of Engineering
- Department of Computer Engineering
- Department of Biomedical Engineering
- Department of Electrical and Electronics Engineering
- Department of Industrial Engineering
- Department of Food Engineering
- Department of Genetics and Bioengineering
- Department of Aerospace Engineering
- Department of Civil Engineering
- Department of Mechanical Engineering
- Department of Mechatronics Engineering
- Department of Software Engineering
- Faculty of Health Sciences
- Medicine
- Graduate School
- Common Courses
- Schools/Vocational Schools
- Research
- Research Centers
- Library
- Smart Campus
- Technology Transfer Office
- İzmir Sciencepark
- Continuous Education Center (EKOSEM)
- Children's University
- Ethics Committee
- Teaching and Learning Center (EKOEĞİTİM)
- Psychology Application and Research Center
- Researcher Training Coordinatorship
- Research Collaborations And Innovation Coordinatorship
- Campus
- INTERNATIONAL
- Contact
Department of New Media and Communication
NMC 465 | Course Introduction and Application Information
| Course Name |
Popular Culture
|
|
Code
|
Semester
|
Theory
(hour/week) |
Application/Lab
(hour/week) |
Local Credits
|
ECTS
|
|
NMC 465
|
Fall/Spring
|
3
|
0
|
3
|
4
|
| Prerequisites |
None
|
|||||
| Course Language |
English
|
|||||
| Course Type |
Elective
|
|||||
| Course Level |
First Cycle
|
|||||
| Mode of Delivery | Blended | |||||
| Teaching Methods and Techniques of the Course | DiscussionCase StudyQ&ACritical feedbackField trip / ObservationLecture / Presentation | |||||
| National Occupation Classification | - | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course will analyze and discuss popular culture and its role in everyday life from historical, theoretical, and analytical perspectives. It explores the relationship between popular culture and broader structures such as media, gender, class, and identity through diverse examples. Core theories and contemporary debates surrounding popular culture will be examined in both global and local contexts, with particular attention to cultural productions in Turkey. Through examples drawn from film, television, advertising, social media, and music, students will investigate how popular culture is produced, consumed, and transformed. The course combines lectures, screenings, and discussion-based sessions that require students’ active participation. Students are expected to engage with contemporary cultural texts and produce a written analysis using the theoretical and methodological tools introduced in class. In doing so, they will enhance their skills in critical thinking, textual analysis, and theoretical application. |
| Learning Outcomes |
The students who succeeded in this course;
|
| Course Description | This course will analyze and discuss popular culture and its role in the world. We will scrutinize the major theories of popular culture and a number of historical and contemporary discussions that have the status and function of culture at their center. The course consists of lectures, screenings and discussions revolving around critical analysis of and engagement withcontemporary examples of film, television, adverts and new media. |
| Related Sustainable Development Goals |
|
|
|
Core Courses | |
| Major Area Courses | ||
| Supportive Courses |
X
|
|
| Media and Management Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Related Preparation |
| 1 | Course Introduction: Why should we study popular culture? | Review of the course syllabus |
| 2 | What is popular culture? Key definitions and approaches | J. Storey, Cultural Theory and Popular Culture, London and New York: Routledge, 2018. Bölüm 1, S. 1-17 |
| 3 | The ‘Culture and Civilization’ Tradition: Elite vs. mass culture | Storey, Chapter 2, p. 17-35 |
| 4 | ulturalism: Hoggart, Williams, Thompson, Hall and Whannel. Case study: The use of opera and classical music in advertisements | J. Storey, Cultural Theory and Popular Culture, London and New York: Routledge, 2018. Chapter 3, P. 38-60 |
| 5 | Marxism and Ideology in Popular Culture: Frankfurt School | J. Storey, Cultural Theory and Popular Culture, London and New York: Routledge, 2018. Chapter 4, P.61-94. |
| 6 | Structuralism and Post-Structuralism: Language, signs, and meaning | J. Storey, Cultural Theory and Popular Culture, London and New York: Routledge, 2018. Chapter 6, P. 116- 139. |
| 7 | Gender and Sexuality | J. Storey, Cultural Theory and Popular Culture, London and New York: Routledge, 2018. Bölüm 8, S. 152-186. |
| 8 | Postmodernism: Post Modernist Theories. Art and Popular Culture | J. Storey, Cultural Theory and Popular Culture, London and New York: Routledge, 2018. Bölüm 9, S.204-236. |
| 9 | Midterm | |
| 10 | Documentary/Film Screening | To be announced before class. |
| 11 | In-Class Writing Assignment | |
| 12 | Psychoanalysis and Popular Culture | Storey, Bölüm 5, S. 91-111 |
| 13 | Popular Culture and Politics | Storey, Bölüm 10, S. 213-237 |
| 14 | In-class assignment | |
| 15 | Review of the semester | |
| 16 | Final |
| Course Notes/Textbooks | John Storey, Cultural Theory and Popular Culture. An Introduction.Pearson Longman, 2009 ISBN978-1-4058-7409-0 |
| Suggested Readings/Materials |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation |
1
|
20
|
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments |
1
|
30
|
| Presentation / Jury |
2
|
10
|
| Project |
1
|
5
|
| Seminar / Workshop | ||
| Oral Exams | ||
| Midterm |
1
|
35
|
| Final Exam |
-
|
|
| Total |
| Weighting of Semester Activities on the Final Grade |
5
|
60
|
| Weighting of End-of-Semester Activities on the Final Grade |
2
|
40
|
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Theoretical Course Hours (Including exam week: 16 x total hours) |
16
|
3
|
48
|
| Laboratory / Application Hours (Including exam week: '.16.' x total hours) |
16
|
0
|
|
| Study Hours Out of Class |
14
|
2
|
28
|
| Field Work |
0
|
||
| Quizzes / Studio Critiques |
0
|
||
| Portfolio |
0
|
||
| Homework / Assignments |
2
|
10
|
20
|
| Presentation / Jury |
2
|
1
|
2
|
| Project |
1
|
5
|
5
|
| Seminar / Workshop |
0
|
||
| Oral Exam |
0
|
||
| Midterms |
1
|
17
|
17
|
| Final Exam |
0
|
||
| Total |
120
|
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
|
#
|
Program Competencies/Outcomes |
* Contribution Level
|
|||||
|
1
|
2
|
3
|
4
|
5
|
|||
| 1 |
To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of the discipline of new media and communication. |
-
|
-
|
-
|
X
|
-
|
|
| 2 |
To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of new media and communication. |
-
|
-
|
X
|
-
|
-
|
|
| 3 |
To have the fundamental knowledge and ability to use the technical equipment and software programs required by the new media production processes. |
-
|
-
|
-
|
-
|
-
|
|
| 4 |
To be able to gather, scrutinize and scientifically investigate data in the processes of production and distribution. |
-
|
-
|
-
|
-
|
-
|
|
| 5 |
To be able to use the acquired theoretical knowledge in practice. |
-
|
-
|
-
|
-
|
-
|
|
| 6 |
To be able to take responsibility both individually and as a member of a group to develop solutions to problems encountered in the field of new media and communication. |
-
|
-
|
-
|
-
|
-
|
|
| 7 |
To be informed about national, regional, and global issues and problems; to be able to generate problem-solving methods depending on the quality of evidence and research, and to acquire the ability to report the conclusions of those methods to the public. |
-
|
-
|
X
|
-
|
-
|
|
| 8 |
To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of new media and communication studies. |
-
|
-
|
-
|
-
|
-
|
|
| 9 |
To be able to develop and use knowledge and skills towards personal and social goals in a lifelong process. |
-
|
-
|
-
|
-
|
-
|
|
| 10 |
To be able to apply social, scientific and professional ethical values in the field of new media and communication. |
-
|
-
|
-
|
-
|
-
|
|
| 11 |
To be able to collect datain the areas of new media and communication and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1). |
-
|
-
|
-
|
-
|
-
|
|
| 12 |
To be able to speak a second foreign language at a medium level of fluency efficiently. |
-
|
-
|
-
|
-
|
-
|
|
| 13 |
To be able to relate the knowledge accumulated throughout the human history to their field of expertise. |
-
|
-
|
-
|
-
|
-
|
|
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
NEWSALL NEWS
IZMIR UNIVERSITY OF ECONOMICS GÜZELBAHÇE CAMPUS
DetailsGLOBAL CAREER
As Izmir University of Economics transforms into a world-class university, it also raises successful young people with global competence.
More..CONTRIBUTION TO SCIENCE
Izmir University of Economics produces qualified knowledge and competent technologies.
More..VALUING PEOPLE
Izmir University of Economics sees producing social benefit as its reason for existence.
More..
You are one step ahead with your graduate education at Izmir University of Economics.