FACULTY OF COMMUNICATION

Department of New Media and Communication

NMC 469 | Course Introduction and Application Information

Course Name
Media Literacy
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
NMC 469
Fall/Spring
3
0
3
5

Prerequisites
None
Course Language
English
Course Type
Elective
Course Level
First Cycle
Mode of Delivery -
Teaching Methods and Techniques of the Course -
Course Coordinator
Course Lecturer(s)
Assistant(s) -
Course Objectives The course focuses on making sense of the relation between media, culture, society and politics. Throughout the course, the students are encouraged to critically scrutinize the ways in which media have an impact on public opinion and our everyday cultural practices.
Learning Outcomes The students who succeeded in this course;
  • Question the power and interest relations in the production, distribution and consumption of media texts
  • Make the distinction between media representations and lived realities
  • Discuss the ways in which everyday cultural values are socially constructed through media texts
  • Study the persuasion and meaning making processes of media
  • Observe the stereotypical and biased sources of knowledge in the realm of mass media
  • Expand their perceptions of the society and their identities through critically interpreting a wide range of media texts
Course Description This course aims to increase the students’ appreciation of various forms of texts in a variety of media, such as film, television, news, social media, music etc. Furthermore, the course is geared towards guiding students in adopting a critical perspective in their engagements with media texts.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
X
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction to the course
2 Introducing key concepts Potter, W. James (2005) Media Literacy. Chapter 1 & Chapter 2
3 Media literacy and the audience I Potter, W. James (2005) Media Literacy. Chapter 3
4 Media literacy and the audience II Potter, W. James (2005) Media Literacy. Chapter 4
5 Media literacy and the industry I Potter, W. James (2005) Media Literacy. Chapter 6
6 Media literacy and the industry II Potter, W. James (2005) Media Literacy. Chapter 7
7 Midterm Exam
8 Media literacy and content - Introduction Potter, W. James (2005) Media Literacy. Chapter 9
9 Media literacy and content - News Potter, W. James (2005) Media Literacy. Chapter 10
10 Media literacy and content - Entertainment Potter, W. James (2005) Media Literacy. Chapter 11
11 Media literacy and content - Advertising Potter, W. James (2005) Media Literacy. Chapter 12
12 Media literacy and content – Interactive media Potter, W. James (2005) Media Literacy. Chapter 13
13 Media literacy: Privacy, piracy, violence I Potter, W. James (2005) Media Literacy. Chapter 17
14 Media literacy: Privacy, piracy, violence II Potter, W. James (2005) Media Literacy. Chapter 18
15 Semester Review
16 Final Exam

 

Course Notes/Textbooks

Potter, W. James (2005) Media Literacy. Thousand Oaks, CA : Sage, ISBN-ISSN 1-4129-0989-9

Suggested Readings/Materials

 

EVALUATION SYSTEM

Semester Activities Number Weigthing
Participation
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Portfolio
Homework / Assignments
1
20
Presentation / Jury
2
20
Project
Seminar / Workshop
Oral Exams
Midterm
2
60
Final Exam
Total

Weighting of Semester Activities on the Final Grade
5
100
Weighting of End-of-Semester Activities on the Final Grade
Total

ECTS / WORKLOAD TABLE

Semester Activities Number Duration (Hours) Workload
Theoretical Course Hours
(Including exam week: 16 x total hours)
16
3
48
Laboratory / Application Hours
(Including exam week: '.16.' x total hours)
16
0
Study Hours Out of Class
14
2
28
Field Work
0
Quizzes / Studio Critiques
0
Portfolio
0
Homework / Assignments
1
14
14
Presentation / Jury
2
10
20
Project
0
Seminar / Workshop
0
Oral Exam
0
Midterms
2
20
40
Final Exam
0
    Total
150

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Competencies/Outcomes
* Contribution Level
1
2
3
4
5
1

To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of the discipline of new media and communication.

2

To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of new media and communication.

X
3

To have the fundamental knowledge and ability to use the technical equipment and software programs required by the new media production processes.

4

To be able to gather, scrutinize and scientifically investigate data in the processes of production and distribution.

5

To be able to use the acquired theoretical knowledge in practice.

X
6

To be able to take responsibility both individually and as a member of a group to develop solutions to problems encountered in the field of new media and communication.

7

To be informed about national, regional, and global issues and problems; to be able to generate problem-solving methods depending on the quality of evidence and research, and to acquire the ability to report the conclusions of those methods to the public.

8

To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of new media and communication studies.

9

To be able to develop and use knowledge and skills towards personal and social goals in a lifelong process.

X
10

To be able to apply social, scientific and professional ethical values in the field of new media and communication.

11

To be able to collect datain the areas of new media and communication and communicate with colleagues in a foreign language ("European Language Portfolio Global Scale", Level B1).

12

To be able to speak a second foreign language at a medium level of fluency efficiently.

13

To be able to relate the knowledge accumulated throughout the human history to their field of expertise.

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest

 


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