GEEC 301 | Course Introduction and Application Information

Course Name
The Dynamics of Fashion Industry
Code
Semester
Theory
(hour/week)
Application/Lab
(hour/week)
Local Credits
ECTS
GEEC 301
Fall/Spring
2
2
3
4

Prerequisites
None
Course Language
English
Course Type
Service Course
Course Level
First Cycle
Course Coordinator -
Course Lecturer(s)
Assistant(s)
Course Objectives • Focuses on the nature of the fashion enterprise system and its business organizations. • Examines the role fashion business plays in society. • Provides an overview of the functions, institutions, principles and practices of fashion business. • Provides an overview of fashion brands in terms of the fashion industry.
Learning Outcomes The students who succeeded in this course;
  • Observe the industrial and commercial development in fashion and textile industries.
  • Evaluate the social and economic dynamics of the fashion business.
  • Distinguish the major forms of fashion business organizations.
  • Learn the dynamics behind growth of fashion business and the future prospects of the industry.
Course Content The course is designed to teach the principles and scope of fashion business; the environmental, social, economic, demographic and psychological factors that influence the industry; the reasons behind growth and expansion; types of ownership; the structure of the fashion organizations; and the roles of designer, producer and retailer in fashion business.

 



Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Management Skills Courses
Transferable Skill Courses

 

WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES

Week Subjects Related Preparation
1 Introduction and Course Orientation ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
2 The Language of Fashion: Main Concepts Fundamentals of Fashion Business, Historical Perspective to Fashion ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
3 Principles of Fashion, The Environment of Fashion and the Fashion Consumer ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
4 The Movement of Fashion: Fashion Theories ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
5 The Business of Fashion: Levels & Roles ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
6 Product Development, Fashion Forecasting ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
7 MIDTERM
8 Women’s , Men’s Children’s Apparel, Cosmetics and Fragrances,Home Fashions ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
9 Global Fashion Markets: Fashion Calendar and Trade Shows, Global Fashion Weeks ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
10 Apparel Production, Fashion Merchandising / Fashion Retailing ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
11 Contemporary Fashion Designers ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
12 Fashion Auxiliary Services / Fashion Careers ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
13 Fashion Brand Communication / Digitalization of Fashion Communication ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
14 FINAL Project Presentations / ‘’The Dynamics of Fashion," (Elaine Stone) ‘’ Inside the Fashion Business’’ (Jarnow&Dickerson) 6th Edition ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson) ‘’100 Contemporary Fashion Designers’’ (Taschen) ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition ‘’Clothing Technology’’ 5th edition
15 Review of the semester
16 Review of the Semester

 

Course Textbooks
  • "The Dynamics of Fashion," (1999), E. Stone, Fairchild Books
  • "Fashionomics," (2013), D.W. Reamy and D. W. Arrington, Pearson.
  • ‘’Inside the Fashion Business’’ (Jarnow&Dickerson)   6th Edition
  • ‘’Fashion The Whole Story’’ (Marnie Fogg) (Thames&Hudson)
  • ‘’100 Contemporary Fashion Designers’’ (Taschen)
  • ‘’Fashion since 1900’’ (Mendes&de la Haye) 2nd edition
  • ‘’Clothing Technology’’ 5th edition
References
  • "Mastering Fashion Marketing," (2009), T. Jackson and D. Shaw, Palgrave Master Series
  • "Fashion Retailing," (2006), E. Diamond, Pearson

"The Fashion Handbook," (2006), T. Jackson and D. Shaw, Routledge "Fashion & Sustainability," (2012), K. Fletcher & L. Grose, Laurence King Publishing

 

EVALUATION SYSTEM

Semester Requirements Number Percentage
Participation
1
10
Laboratory / Application
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
10
Presentation / Jury
Project
1
40
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
40
Final / Oral Exam
Total

Contribution of Semester Work to Final Grade
60
Contribution of Final Work to Final Grade
40
Total

ECTS / WORKLOAD TABLE

Activities Number Duration (Hours) Workload
Course Hours
Including exam week: 16 x total hours
16
4
64
Laboratory / Application Hours
Including exam week: 16 x total hours
16
Study Hours Out of Class
Field Work
Quizzes / Studio Critiques
Homework / Assignments
1
16
Presentation / Jury
Project
1
20
Seminar / Workshop
Portfolios
Midterms / Oral Exams
1
10
Final / Oral Exam
    Total
110

 

COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP

#
Program Qualifications / Outcomes
* Level of Contribution
1
2
3
4
5
1 To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of media and communication discipline.
2 To have the fundamental knowledge and ability to use the technical equipment and software programs required by the mediaproduction process.
3 To be able to use the acquired theoretical knowledge in practice.
4 To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of media and communication.
5 To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of media and communication studies.
6 To be informed about national, regional, and global issues and problems; to be able to generate problemsolving methods depending on the quality of evidence and research, and to acquire the ability to report those methods to the public.
7 To be able to gather, scrutinize and use with scientific methods the necessary data to for the processes of production and distribution.
8 To be able to use and develop the acquired knowledge and skills in a lifelong process towards personal and social goals.
9 To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale,” Level B1)
10 To be able to use a second foreign language at the intermediate level.
11 To be able to use computer software required by the discipline and to possess advancedlevel computing and IT skills. (“European Computer Driving Licence”, Advanced Level)

*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest